You just took your last $97 course, and have vowed to never read another “free” guide or attempt to copy someone else to fast track getting your coaching business up and running.

It’s time to craft a brand for your business that will propel your business forward while allowing you to live the life you crave, create your own schedule, and change the world at the same time.


After Authentic Brand Creation...

You have perfect clarity in who you are, who you are serving, and how to reach them.


Your business grows in profit and clientele consistently


You use your roadmap every day, which guides you step-by-step towards success


Your social media platforms are feelin’ the love—you’re gaining followers, likes, and even seeing potential clients in your DMs.


You no longer have the need or want to look for “quick fixes”—because you’re already on your way.

Amber takes your branding to a whole new level! She knocks it out of the park! –Ilyse Craft



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Authentic Brand Creation will allow you to

Build your brand around your values, including being able to spend more time with them.

Stop wasting your precious time with quick-fixes and give you a clear vision for your future and how to get there.

Hone in on your ideal client so that you can offer them a service that they can afford and really want!

Amber helped me to create a masterpiece! Amber is truly talented and permanently on my payroll! - Katie Gasparri



Click below to secure your spot!

Amber blew me away with what I needed! Her time, attention and care offered are worth the investment.  - Lisa Jones

Amber blew me away with what I needed! Her time, attention and care offered are worth the investment.  - Lisa Jones

Look in the mirror and tell me, is this you?

You love helping others…

as a health or life coach, wellness guru, motivational speaker, yoga master, reiki healer, or any other healing medium.

You’re inundated with “do this” or “do that”...

and frankly, you just CAN’T take another course, read another “free” guide, or “do what she did” anymore, because it hasn’t been working for you.

You’re paralyzed, terrified, or frustrated...

because you want to do it right. In fact, you’re tired of getting it wrong. You want to build dreams—not frustration.

I am willing to bet all of that sounds amazing.

This is why I'm now offering...

What do these sessions cover?

Dream Business Planning

This is where we will get clear on your dream business--who you are, what you represent, where you're coming from, and where you want to go.

Business Name

What's in a business name? Should you just call it your name, or should you have a trademarkable name? What's the difference?

Tagline, Title, Vibe, Colors

Here's where we'll hone in on your business tagline, your personal title (a much more fun version of "CEO" or "Owner"), your vibe (the emotions you seek to elicit), and your colors (which play directly off of your vibe)!

Hot Hook or “Elevator Pitch”

So you want to network and partner with people, huh? What are you going to tell them about yourself? We'll work on making it clear, concise, and a conversation starter--not an ender.

Ideal Client Avatar

Who is your ideal client? Do you have a vision in your head? How intimately do you know them?

Crafting Your Brand Story

Your brand story is what helps people to know, like, and trust you. WIthout those things, you will not succeed.

Signature Programs & Pricing

It doesn't matter if you have the perfect ideas--you have to be able to sell them in a way that feels authentic, unique, and affordable for your ideal client.

Developing a Strategy for Profit

GOALS! We all have them. Are your goals enough? Are they too high? We'll take a deeper look in this session.

Study of the Avatar Archetypes

Archetypes help us discover your brand voice and reiterates your ideal client's drives, fears, and more.

Authentic Copywriting

We've all been on websites that feel like they were not written by the owner. Especially those ones that talk in the third person -- at you rather than with you. And we all click away just as fast as we snatch a fork out of our baby's hand which is clearly aimed at a power outlet. How can you be yourself? Let's talk about that.

Dream Team Building and Planning

No business can survive alone. You need a team. connections. and (EEK!) a network building strategy. We'll discuss how to start building that team, and dream it even bigger.

Creating a Mindmap for the Future

You have ideas for your business now. And then you have lofty goals that seem impossible. With a mindmap, we're going to organize all of those goals into one visual representation.

A Customized Roadmap to Success

You know that team and that mindmap we made? We're going to craft a plan customized specifically to you in order to get you MOVING THAT NEEDLE in your business. When this is complete, you'll have anywhere from a 1 year comprehensive plan to a 5 year plan. You decide.

A Customized Branding Guide

We're going to take everything we discussed and create a comprehensive guide for you to use in the future and to show those who need guidance to help you in the future.

Kind words from my clients…

A picture is worth a thousand words. How about a video?

Ilyse Craft

Lisa Taitelman

Shawna Brezny


“I FEEL REAL!” is exactly how I felt after finishing up my branding and website with Amber. It was not only my website, but Amber took some ideas from my head and created a masterpiece! She uncovered my business name, based off words that I liked. We created the logo and color scheme together. I don’t think I would have been able to do it without her. Amber is truly talented and permanently on my payroll! My website is official, my branding is done, and I owe it all to Amber. I am STRESS FREE!!

- Katie Gasparri


Hiring Amber was one of the best decisions for me.  In coaching we all know it is best to push the easy button.  One way we do this is to hire out those skills you don't have and Amber blew me away with what I needed!!  She starts out by spending time first in navigating and pulling out your new brand through a series of coaching sessions and exercises, provides a blueprint of what this looks like and then moves you in to website design.  I am so grateful I was referred to her because I would not have been able to piece together or build my new website on my own.  My husband offered to do this for me and he even said "you made the right decision" in hiring Amber.  The time, attention and care offered by Amber is worth the investment.

- Lisa Jones


Amber was incredible to work with! Technology is not my thing so when it came to helping me design my logo and my website Amber made it very easy to understand. She is patient, professional, accessible, offers a lot of creative ideas, and sticks to deadlines. The process from beginning to end was seamless. I would highly recommend Amber and look forward to working with her again.

- Dana Goldstein

Are The Fluff Busting Brand Creation Sessions right for you?


  • You have no idea what makes a brand tick beyond appearances—such as a website or logo, but you are ready to create a brand that will generate raving fans.

  • You have been relying on the “quick fixes,” “done-for-you guides,” and everyone else’s ideas of a brand, but you really want build something that is not only perfect for you and your ideal client, but will generate income and change the world at the same time.

  • You have been posting on social media, maybe even posting fliers, or hosting talks locally to be greeted by a single like from your mom, crickets, and empty chairs.

  • You know who you are, what you are selling or offering, and you need a clear vision to make it not only visible to the world, but appealing to your ideal client.

  • You want the experience and support from someone IN your field who not only knows the lingo and psychology of the wellness industry, but has the know-how to build your brand.



  • You don’t think that having a strong brand is what you’re lacking.

  • You feel that branding is only about strategy, marketing, or advertising.

  • You want someone to hand you a done-for-you guide or book about your brand.

  • You have more money than you have time, and would rather pay someone to “do it all for you.”

  • You have zero idea what you want to sell or what you have to offer the world.

  • You'd rather wing it again, and see how things turn out.

  • You're already invested in 2 or 3 other programs or courses and won't be able to focus on this one.

  • You're not in it to change the world. I'll be straight here... I want to change the world. If you don't, we're not a good fit because our values don't match up.

Still have questions?

How long do The Fluff Busting Brand Creation Sessions take to complete?

It all depends on how much time YOU have. If you have a ton of time to work and meet with me, your coach, then it could take as little as 2 weeks. If you have less time, it could take up to 2 months.

What would my time investment look like?

Usually sessions run between 1-2 hours at around 5-6 total sessions, and homework will take around 8-12 hours. Your total time investment will likely be 18-24 hours.

Will this program actually create a strong brand and propel me forward?

If you commit 100% to putting your all into this program and following up afterward, you will definitely see results. You can ask my clients!

How will we meet?

We generally meet through phone calls or Zoom meetings. Each session varies based on where we are at and what we need to do.

How much access do I have to you if I need help?

You will have access to me from 9am - 6pm CST Monday through Friday via text and email.

What should I expect after I sign up?

Once you’re enrolled in this program, you will receive a welcome email with a scheduling link to book your first session with me. If you do not receive your welcome email, please contact me here.

Who am I and how am I qualified to help you?

Hi, I’m Amber

In the past I was the one to chase after all the quick-fix promises, the 45-minute life-changing zoom sessions, "here's the answer" books, mastermind courses, and more—all to end up empty handed.


I was missing one key element: a strong brand. Maybe those things could have offered a bit of help, but not without the proper foundation. I’ve been there and done that.


So, why should you trust me?

I’m not only a certified health coach, but I’ve been a web and graphic designer since 2009. I have an insatiable love for helping others—especially helping them to find their footing to do the same. In fact, I started out with pro-bono websites for nonprofits.


Through my experience, I’ve learned EXACTLY how to build brands that become known, liked, and trusted which in turn allows them to not only make a profit, but change the world and fulfill their dreams while doing it.

I genuinely want to make this world a better place.


So here’s my two cents…


Creating a brand isn’t simple. There is no easy fix. It is, however, passion, hard work, determination, and consistency. We can build it together, but ultimately you have to put the work in to implement it.


If you’re already “hustling” and working every day to no avail, it’s time to rework your brand—because something isn’t working. That right there is the reason why it’s so important to do this critical work FIRST.

The sessions within The Fluff Buster Career Creation Branding will help you achieve a strong brand, save you frustration and tears, and get the ball rolling for your business. Are you ready to change the world? I know I am.

I hope to have the privilege of meeting you.

Stay healthy,

Creator of All Things Creative

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